Who buys from us, and how do we keep them coming back?
If you've got paying customers, flaunt them! Highlight logos, videos, and testimonials—undeniable proof of satisfied customers speaks volumes to investors.
For those with a freemium model, spotlight the community's growth and how users seamlessly transition to the premium version, showcasing viral and network effects.
This slide clarifies your Ideal Customer Profile (ICP) and emphasizes your profound understanding of how they consistently find value in your product, driving repeat sales. Selling to your ICP reflects your strategic focus to conquer one market at a time.
For example, in a mental health app connecting teenagers and therapists, the ICP could be "13-20 year-olds in top metropolitan areas, reaching certified remote therapists with 5+ years of experience". Share compelling user experiences illustrating improved mental health and therapists benefiting from lower Customer Acquisition Costs (CAC). Including health insurance companies in the network can amplify the effect further.
Early on, showcase that you're gauging customer satisfaction and refining your ICP. Implement satisfaction measures like Net Promoter Score (NPS) and customer calls, surveys, and interviews.
To conclude, use customer testimonials, preferably 30-second videos, backed by user engagement data. Happy customers make the best salespeople!
Questions the customer slide should address:
- What is your Ideal Customer Profile (ICP)?
- What are your customers’ main pain points and needs?
- How well do you understand your target market, and what evidence do you have of product-market fit?
- What determines your customers’ buying behavior?
- What customer segments are you focused on now and why?
- Why would these customers prefer your product over others?
