How do you solve the problem?
After presenting the problem slide, introduce your solution, turning problems into opportunities. Reveal your innovative solution without getting too technical or complex; you'll expand on this in the next product slide.
Focus on the user's perspective, highlighting how you solve the problem, ideally through a use case or a straightforward 1-2-3 step narrative.
Convey your value proposition by addressing the following:
- The job getting done for whom
- The physical location of your product
- Examples of real-life use cases
Consider both primary and secondary users.
For instance, the patient is the primary user in the teletherapy app, while the therapist is secondary. The government could be an indirect beneficiary through reduced societal costs.
So, your solution slide must answer:
- What do you offer?
- Who are the primary and secondary users?
- How do you solve the problems?
- What's your value proposition?
- What additional benefits do you provide?
- What are your real-life use cases?
How to craft an impactful solution and value proposition slide:
You want the solution slide to steal the spotlight, so use easy-to-understand diagrams, graphics, images, and short video clips.
Sometimes, using analogies to elaborate your points can be helpful, e.g., “we are the Uber of X,” where “X” is your problem/solution combination.
Focus on answering, "How do you solve the problem?" Show your product briefly without diving into technical details. Follow the 1-2-3 strategy, similar to how Coinbase simplified buying and selling cryptocurrency like Apple did with iTunes/iPod.
Learn from Quora's example: use straightforward language to describe what you offer, dropping hints about the tech behind it. Emphasize user benefits over features.
Keep it simple on this slide, saving complex details for later. The goal is for investors to "get it" without feeling overwhelmed. Prioritize clarity and show the value your solution brings.
