Give the reason your company was founded in one quick sentence.
If you can't tell the story of the company in five minutes, then you're either overthinking it, or you haven't simplified it down enough.” – Mike Vernal, Sequoia Capital.
The following is a great formula to sum up who you are and what you do in just one sentence:
A [product/service type] that helps [target customer/user] with [big problem] by [main benefit] using our [secret sauce/differentiator].
e.g. We’re CooliYou, and we provide affordable on-demand therapists for struggling teenagers and young people through an easy-to-use app.
Beyond just an introductory statement, enhance your pitch with essential details, perhaps in an infographic format, to include:
- Explain when it started and how far you have come.
- Explain who you are as CEO & founder(s) name and previous relevant experience that makes you a perfect fit for this market!
- Use a simple flowchart to visualize a problem your product/service solves
- Describe the type and number of customers/users you serve and how fast you are growing.
- Mention your biz model (e.g. B2C SaaS) and how you make money ,(e.g. subscription)
- If you have sales, explain your Annual Recurring Revenue (ARR) run rate (leave other financial data for later)
