Pitchago was launched in 2021 to make entrepreneurial know-how around growth & fundraising accessible and affordable to all entrepreneurs.

The idea was to digitize the advisory work delivered through Elevera Advisers, a growth advisory firm helping tech companies grow and secure venture capital. The business intelligence provided was previously reserved for ventures with big budgets and unlimited resources.

Built by people who care deeply about entrepreneurs

Every entrepreneur deserves a fair opportunity to succeed

Pitchago is built by a group of individuals that are passionate about entrepreneurship. Our vision is to empower founders with preparation as a “digital accelerator,” regardless of where they are in the world!  We want to help entrepreneurs pitch to the right investors and understand what’s required to raise venture capital before the first meetings.

The result is a quick and easy self-assessment that allows companies to understand where they stand as a startup, what type of investor they should be approaching, “best practice” and where to focus efforts to get “investor-ready.”

Quick Assessment

Assessment Report Optimising Entrepreneur's Readiness.

Take our free Quick Assessment and find out in 5 minutes and 10 easy steps if your venture is investor ready!

Learn more

Our mission is to grow entrepreneurship by empowering and equipping motivated, experienced and first-time entrepreneurs with knowledge on how to expand, develop and fund their business to ensure continued global economic growth.

Thorgeir Einarsson

Both sides of the table

The Investor & The Entrepreneur

Pitchago Founder Thorgeir Einarsson has raised over $150m in venture capital through his startups in Silicon Valley and the UK and is a trusted financial adviser for many startup ventures in Europe.

When I was a Founder and CEO of my startup in Palo Alto, California, in the late ’90s and early 2000, I spent half of my time on funding activities. If I had received more help and support with the fundraising, I could have focused on running the actual business.  I started Elevera Advisers in 2006 to do just that; to help fellow founders prepare and execute funding rounds. The focus has been Series A and above, from institutional investors like VCs to corporate investors, family offices, and super angels. Over the years, we have developed a playbook for preparing and executing a structured fundraising process. With Pitchago, we digitized the playbook and the “investment readiness” process to make the advice easily accessible to entrepreneurs on a global scale.

We also hope to offer investors, accelerators, and incubators a platform to help assess investments and support portfolio companies in the never-ending quest for growth and excellence!Thank you for giving Pitchago a chance, and we look forward to receiving your feedback and suggestions for improvement.

Thorgeir
CEO & Co-founder

Marcus Rosell

Marcus Rosell

Chief Software Architect

Marcus brings more than just a decade of tech experience to the table. As an entrepreneur, he understands the challenges of starting and running a business. He channels this understanding and expertise into his role as Chief Software Architect at Pitchago, where he shapes the company’s technological vision with innovative solutions.

In addition to his technological skills, Marcus showcases his creative side as a drummer for Dead By April. His unique blend of entrepreneurial insight, technical innovation, and musical creativity has established him as a key player in the Pitchago team. Balancing rigorous software development and rhythmic drumbeats, Marcus represents a unique fusion of business acumen and creative talent in the industry.

Natasha Einarsson

Communications Officer & Co-Founder

As the Marketing Manager for Pitchago, Natasha brings 20 years of invaluable experience in startup marketing. During her expansive career, she has worked with many startups and held several significant positions, notably Vice President of Marketing at Cryptzone. This role refined her expertise in the unique marketing needs and challenges of startups and provided her with a deep understanding of the digital and cybersecurity landscape.

In addition to her work in startups, Natasha’s passion extends to philanthropy and community building. One of her most meaningful ventures has been co-founding a non-profit organization aimed at empowering African entrepreneurs. Through this work, she has left a memorable mark on numerous lives, helping to foster self-sufficiency and financial independence in regions where these opportunities are often scarce.

Natasha’s core ethos revolves around building strong communities and inspiring others, a passion clearly reflected in her role at Pitchago. She envisions democratizing business knowledge access, foreseeing a future where every entrepreneur can access online guidance. As Pitchago’s Marketing Manager, Natasha ceaselessly strives towards this vision, employing her marketing prowess and commitment to making a difference to power entrepreneurial success.

Natasha Einarsson

Our Core Values:

We want entrepreneurs to succeed!

  • We are open and authentic
    Being warm, honest, open, and direct with each other and with users, partners, and customers are central to everything we do. We love feedback, constant improvement, and learning.

  • We are design & data-driven
    We use a design and data-driven approach and believe in experimenting and trying out different tools, methodologies, and techniques.

  • We love to celebrate!
    We celebrate the journeys and accomplishments of our entrepreneurs and those who have supported them.

The Team

Thorgeir Einarsson

Thorgeir Einarsson

CEO & Co-Founder

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Natasha Pitchago

Natasha Einarsson

Communications Officer & Co-Founder

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Marcus Rosell

Marcus Rosell

Chief Software Architect

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