About Pitchago AB and this privacy policy

Pitchago AB, Swedish Company Reg. No. (559284-6470), (“Pitchago” or “we”) provides a cloud-based web-application Platform that offers content, resources and tools for entrepreneurs, founders, executives investors, advisors and other professionals in the technology venture profession (the “Platform”). The Platform aims to efficiently help founders and entrepreneurs to continuously level up their businesses for the purpose of growing and being prepared for raising capital. The Platform also offers an investor portal that allows for investors, accelerators, incubators and advisors to set up an account and review founders’ businesses, based on founders sharing their Pitchago venture scoring results. The Platform is continuously evolving and therefore the exact design layouts, content and feature sets will change over time.

When providing the Platform, Pitchago will process personal data for which Pitchago is the data controller. This means Pitchago is responsible for ensuring that the processing of personal data is carried out in accordance with applicable law and this privacy policy. We take necessary measures to make sure that your personal data are being processed by us in a lawful, fair and transparent manner.

It is important to us that you feel comfortable with how we process your personal data. This privacy policy covers necessary information about our personal data processing and it is important that you read and understand this privacy policy before you use any of our services. You should not use any of our services if you do not approve of this privacy policy. Should you have any questions regarding our processing of your personal data, please contact us by using the contact details below.

Please note that our website and web-application may contain links to websites provided by third parties. These websites have their own privacy policies and Pitchago is not responsible for their business or their information policies. We recommend users who submit information to or through these third-party websites to review the privacy policies on these websites before submitting any personal data to them.

For the collection, administration and retention of information collected via cookies, please see our cookie policy here.

What personal data do we collect and where from?

We collect personal data from you, through your use of our website, or from any other person who uses the Platform. The types of personal data that we collect from you may, depending on the context, include:

● name and contact information including e-mail address, LinkedIn URL and photo;
● role in the company (such as founder, investor or key employee).
● user name and password to the Platform;
● (for users of the Premium version or In-App-Purchases) we use Stripe to process payment and we store store payment information, including name, billing address, tax-id, credit card details and other information that you provide in connection with the payment of our service. By default, we retain payment data in Stripe for 3 years with the ability to delete it sooner if you so wish by contacting us in writing (see contact details below).
● other information that is relevant for user surveys, advertisement/marketing or offers; and/or
● IP address.

Why do we process your personal data?

Pitchago may use your personal data for the following purposes and based on the following legal grounds:

● Performance of a contract:
− To provide our Platform to you, including customer support, and the payment process.

● Compliance with a legal obligation
− We save invoice documentation in accordance with applicable accounting laws and regulations.

● Legitimate interests
− Communication: In order for us to be able to communicate with you by e-mail (or other communication tools),
− For marketing purposes: In order for us to market our service in the best possible way we might need to use your data. We might also process your data in order to create lookalike audiences to market to on ad platforms such as LinkedIn and Google.
− Product development: In order for us to optimise our product development and be able to build a fantastic product loved by our users, we might need to process parts of your data.

● Consent
− To provide you with direct marketing and to perform customer surveys.

Retention of personal data

Pitchago takes all reasonable steps to ensure that your personal data is processed and stored securely. Your personal data will never be stored longer than permitted by applicable law or longer than necessary to fulfil the above stated purposes. Your personal data will be processed by us during the following time periods, after which they will be deleted:

● User: If you are a registered user in the Platform, your personal data will be saved until you have chosen to deregister, but no longer than for 10 years after your last log in to the Platform, unless we must save your personal data for any reason listed below.

● Founder/investor/key employee: Your personal data will be saved until the User deletes your personal data information.

● Communication: If you are in contact with Pitchago by, for example, e-mail your personal data are saved for as long as it is necessary for us to answer your question and complete any follow-up inquiries.

● Legal obligation: Pitchago saves any documentation that constitutes accounting information in accordance with applicable accounting legislation.

● Consent: In the event that we process your personal data based on your consent, we only save your personal data for as long as we still have your consent.

● Direct marketing:
We may process your personal data for direct marketing purposes for as long as two years after the customer relationship has ended, unless you object to your personal data being used for direct marketing purposes.

Transfer of personal data

Pitchago only transfers personal data as described below. We always observe great caution when transferring your personal data and your personal data is only transferred in accordance with this privacy policy and after taking appropriate security measures. We do not sell personal data to third parties. Pitchago may transfer your personal data in the following situations:

● Business partners which are not group companies: Our business partners will get access to your personal data to the extent necessary for them to fulfil their obligations relating to your purchase. We will clearly state when one of our business partners is involved in your purchase.

● Business transactions: If all or part of Pitchago’s operations is sold or integrated with any other business, operation or company, your personal data may be disclosed to our advisors, potential buyers and their advisors, and be transferred to the new owners of the operation.

● Third-party service providers: Some companies provide services on our behalf. These services include, inter alia, analysis of anonymized data, distribution of emails, formatting of information, generative AI and machine learning, processing and encrypting of data. These companies will get access to your personal data to the extent necessary for them to fulfil their obligations, but they may not use or share the information for any other purposes.

● Legal obligations: Your personal data may also be disclosed for the purpose of Pitchago’s compliance with certain legal obligations and it may be transferred to relevant public authorities when permitted and required by law.

Under certain circumstances, personal data may be transferred to countries outside of the EU/EEA, more specifically to the U.S.A., as Pitchago has engaged certain American service providers. When such transfers are carried out, Pitchago takes all appropriate measures to ensure that your personal data is adequately protected and that all processing is performed in accordance with this privacy policy. You can always be confident that all transfers of your personal data to countries outside of the EU/EEA are carried out in compliance with applicable data protection laws, as Pitchago will ensure that at least one of the following conditions are fulfilled in relation to each of those

● the receiving country ensures an adequate level of protection;
● Pitchago has collected your consent prior to the transfer;
● an agreement including certain standard contractual clauses issued by the European Commission (e.g. 2010/87/EU) have been entered into between Pitchago and the recipient, without any conflicting changes or amendments; or
● the recipient has adopted binding corporate rules for the processing which have been approved by the relevant supervisory authority and the recipient of the personal data in the third country is bound by these rules.

You have the right to obtain a copy of the safeguards that we use when transferring personal data to
a country outside of the EU/EEA by contacting Pitchago.

Withdrawal of consent

In the event that we process your personal data based on your consent, it is important that you are aware of your right to withdraw your consent at any time. You may withdraw your consent by contacting us on the contact details provided below. Such withdrawal may be made in whole or in part. If you do not wish to receive marketing and offers from us, you can withdraw your consent by contacting customer service or, as regards direct marketing via e-mail, by following the link in our marketing e-mails. Please note that if you withdraw your consent, you may not be able to use parts or all of our services.

Your rights

You have the right to request information about what personal data concerning you that we are processing and how it is being used by contacting us in writing (see contact details below). You also have the right to request correction of incorrect, incomplete or ambiguous personal data concerning you by contacting us. For the protection of your privacy and your personal data, we may require that you identify yourself in connection with our assistance.

In accordance with applicable data protection laws, you also have the right to request that your personal data be erased or that the processing of your personal data be restricted. In certain situations, you also have the right to object to the processing of your personal data and request that your personal data be transmitted in an electronic format.

You may file a complaint with the Swedish Authority for Privacy Protection (Sw.Integritetsskyddsmyndigheten) if you believe that Pitchago’s processing of your personal data is not carried out in accordance with applicable laws.

Changes to the privacy policy

Please note that the terms of the privacy policy may be changed or amended. Any new version will be published on Pitchago’s website and is effective from the time set out in the new version. For a user of the Platform, it becomes effective against you the first time you use the Platform, or in any other way approves the new policy be returning to the Platform. The from time to time applicable privacy policy is available on the website and in the Platform.

Contact us

If you have any questions related to this privacy policy, if you suspect that a breach of this privacy policy has occurred, or if you would like to contact us for any reason stated in this privacy policy, please contact us using the e-mail

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