The 3 Step Pitchago Journey
The Pitchago Application provides a structured process of self-assessing early-stage ventures’ readiness for securing external investment and providing auto-advising for entrepreneurs on how to improve their growth capabilities constantly.
As depicted in the diagram below, the user journey is a three-step process, with expected outcomes and estimated time required to enjoy the benefits!
16 questions and general
company profile
More detailed and accurate analysis
Constant improvements
The first step to success
The Pitchago Journey starts with the Initial Assessment and takes 15 minutes to complete. The 16 multiple-choice targeted questions cover everything from Founders to Market Strategy. Pitchago uses proprietary algorithms to create an Investment Readiness Score, determining the venture's current stage and investment level. Our 360-degree overview of your startup's strengths, weaknesses, and gaps across 16 Business Areas will help you understand where you are on your investment readiness journey. The report also includes some actionable tips, investors' prerequisites, and advice on how to help level up your venture.
Quick Assessment
Detailed analysis of each business area
Once you have completed the initial assessment, you can sign up to obtain a more detailed analysis, with more granular advice and access to investor questions. The platform offers a holistic review of your venture and simultaneously takes a closer look at the Business Areas of your choice, depending on what delivers the most value for the venture. Select one or two areas that require improvement and receive contextual advice depending on your score.
Each business area assessment takes between 5-20 minutes, after which you will receive additional detailed advice per topic. It’s not unusual to do this exercise as a founding team, as each question will spark ideas and reflections depending if you are in Development, Sales, or Finance.
Your Investment Readiness Score will dynamically change as you progress through Pitchago and becomes increasingly accurate the more questions are answered!
Improvements at each investment stage
Step #3 takes you on a constant improvement journey with daily exercises and suggested actions to help you focus on what’s important and how to grow faster! Companies that can successfully implement continuous development throughout their organization can keep ahead of the game. If you don’t know where to start, Pitchago will guide you on this journey to the Business Areas that are underperforming. The idea is that Pitchago will remind you to pay attention to your weaknesses and where you will need to focus on curing capital investment.
Quick Assessment
"Pitchago is a quick and easy way for us to get a professional external assessment of our new investments and existing portfolio companies. I would recommend Pitchago to entrepreneurs ranging from startups to scale-ups (Series A+) to use Pitchago. Both to understand where they stand and get action-based advice on how to level-up to secure external capital."
Zacharias George
Partner and Co-Founder, Startupbootcamp Africa
As an angel investor and advisor, I’m always looking for products and services that will make the lives of the entrepreneurs I support easier and their growth journeys smoother and faster. I tried out Pitchago using answers from one of my portfolio companies. It was very slick and very quick and quite rightly recommended that we were ready to raise $10-20m in a Series B pre-money $40-100m. This subsequently turned out to be extremely accurate when we completed the actual Series B at the top end of that range. I think Pitchago will be a very helpful tool for entrepreneurs - particularly those at the early stages, for whom practical growth and funding advice is crucial.”
Rupert Cook
Non-Exec Director, Immersive Labs
"Pitchago is an extremely friendly and intuitive website that helped me to assess and measure the level of readiness of my company for the journey of raising capital. I specifically enjoyed the benchmarking recommendations, i.e., knowing which KPIs were expected in the phase we are at the moment. Having the right KPIs in place can definitely help improve the valuation of our company. During the assessment it also provided helpful hints and ideas around areas of improvement. I would highly recommend entrepreneurs to do the readiness assessment before talking to investors."
Francisco Fonseca
Co-Founder of Anubis (acquired by BitSight)
React without delay
Our highly accessible platform is easy to implement, use, and manage. Data is analyzed automatically, reducing the admin burden, and our dynamic dashboard makes it easy for you to share your results and start conversations that drive action.
Quick Assessment
It’s your data; you decide
Please note that we will always keep your data private and confidential. Nothing that you enter into Pitchago will be shared with anyone unless you choose to do so. Once you have completed the Initial Assessment, you can use the “share button” to share your results, including your company profile. This would usually be helpful when you wish to communicate your score to an investor, fellow team members, or the board and advisors.
Quick Assessment
“The intelligence of our platform gives you a deeper understanding of what’s actually happening in your venture so that you can take action on what needs to be prioritized right now to secure external investment”