Here are a few tips to make your presentation as successful as possible:
Your company is fantastic for hundreds of reasons, but people can only remember a few after a short presentation or pitch. Figure out the 3 most important aspects of your startup. These points are the ones you want investors to remember. Ideally, boil it down to just one point that matters!
The pitch deck must focus on storytelling with crisp slide content supporting your story and smooth transitions between slides.
Remember that the deck that you hand out also needs to carry across your story without you presenting it in person.
Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money, and how to reach customers.
The main rule of a pitch deck is to make every slide matter!
Follow-up questions will come if there is genuine interest after the first meeting. You must prepare a “full fat” deck version with more metrics, financials, use cases, and market research details.
Make it legible, make it simple, and make it obvious. Investors are even more easily distracted than most other people, and they are easily distracted because they are impatient!
- Use a simple, large font (Remember, if you present your deck in front of an audience, not everyone sits close to the screen)
- Use at most 1-3 fonts in your pitch deck. You can highlight different lines of text with different font sizes, colors, shading, or bold text formatting.
- Use a good contrast from the background. The best colors for slides have high contrast, so they are easily seen.
- Make sure it is branded: It should convey the brand’s promise and vision through its aesthetics.
- Use the rule of three: Ideas or stories presented in groups of three are more memorable to the audience. Use the rule of three to organize your content, especially in the benefits and features section.
- Number your slides so investors can refer to them for any questions.
Selecting the right slide editor can be overwhelming. Finding a tool you feel comfortable with is essential and won’t require an excessive learning curve. Look for a solution that aligns with your needs and allows you to create impactful presentations without spending too much time on the learning process.
Traditional Options:
- Apple Keynote
Ideal for Apple device users, Keynote offers a versatile mix of design options and functionality. - Google Slides
A popular choice for collaborative work due to its seamless sharing and real-time editing capabilities. - PowerPoint
Renowned for its robust features and extensive customization options, PowerPoint is a classic go-to for presentations.
Contemporary Choices:
- Canva
Known for its user-friendly interface and a vast library of templates, Canva simplifies creating visually appealing presentations. - Pitch
A newer entrant that emphasizes collaboration and design, Pitch is ideal for teams seeking efficiency and style in their presentations
AI-Driven Platforms:
- Beautiful.ai
This platform leverages artificial intelligence to automate the design process, making it easier to create visually stunning presentations without needing extensive design skills. - Presentations
Visme's Presentations tool combines ease of use with powerful design capabilities, allowing users to craft engaging and informative presentations backed by AI-driven features. - Sendsteps
Focused on audience engagement, Sendsteps allows presenters to incorporate live polls, quizzes, and Q&A sessions into their presentations, facilitated by AI to ensure smooth interaction
. - Tome
Offering a unique approach to presentations, Tome uses AI to help users compile and present information in a narrative-driven, web-page-like format, emphasizing storytelling and reader engagement.
Examples of great pitch decks:
- https://treblle.com/blog/the-million-dollar-pitch-deck
- https://www.cbinsights.com/research/billion-dollar-startup-pitch-decks/?utm_source=CB+Insights+Newsletter&utm_medium=email&utm_campaign=newsletter_general_sat_2022_09_10&utm_term=block-4&utm_content=research-public
- https://www.canva.com/templates/?category=tAExRLg81RI&fFormat=0BR&fTheme=THEME_BUSINESS
