TAM is the total market demand for your service. For your company, it will refer to the total amount of money you can make in selling your product as it exists today. For fundraising, you will need to conduct a TAM analysis, which should provide a detailed estimate of the market you intend to serve. Remember that the TAM will grow over time. You should incorporate these growth expectations into your strategic thinking.
TAM is the total market demand for your service. For your company, it will refer to the total amount of money you can make in selling your product as it exists today. For fundraising, you will need to conduct a TAM analysis, which should provide a detailed estimate of the market you intend to serve. Remember that the TAM will grow over time. You should incorporate these growth expectations into your strategic thinking.
