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Serviceable Available Market (SAM)

SAM is the segment of the TAM targeted by your service, which is within your geographical reach. The served available market gives you a much better sense of how much revenue you can realistically bring in with your product, but the TAM helps indicate how much room there is for potential growth.

SAM is the segment of the TAM targeted by your service, which is within your geographical reach. The served available market gives you a much better sense of how much revenue you can realistically bring in with your product, but the TAM helps indicate how much room there is for potential growth.