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Product-Market-Fit (PMF)

Simply put, product-market fit is that magical moment when you become a must-have in your customers’ minds. This happens when you solve a real problem for them or help them do something 10x better, or you allow them to do something they couldn’t do before. PMF is often the primary success metric required for a Series-A VC investment.

Simply put, product-market fit is that magical moment when you become a must-have in your customers’ minds. This happens when you solve a real problem for them or help them do something 10x better, or you allow them to do something they couldn’t do before. PMF is often the primary success metric required for a Series-A VC investment.