Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are driven primarily by the product itself and not by a traditional sales team. PLG requires company-wide alignment across teams, from engineering to sales and marketing, around the product as the largest source of sustainable, scalable business growth. Great examples of PLG in B2B are Zoom and Slack, and in B2C, Pinterest and PayPal have mastered this methodology.
Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are driven primarily by the product itself and not by a traditional sales team. PLG requires company-wide alignment across teams, from engineering to sales and marketing, around the product as the largest source of sustainable, scalable business growth. Great examples of PLG in B2B are Zoom and Slack, and in B2C, Pinterest and PayPal have mastered this methodology.
