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Marketing Qualified Lead (MQLs)

A lead that has been deemed more likely to become a customer than other leads. This qualification is based on the lead’s engagement with your brand. It is often measured in response to inbound and outbound efforts, webinar attendance, web pages visited, marketing material downloaded, and similar engagement with the business’s content.

A lead that has been deemed more likely to become a customer than other leads. This qualification is based on the lead’s engagement with your brand. It is often measured in response to inbound and outbound efforts, webinar attendance, web pages visited, marketing material downloaded, and similar engagement with the business’s content.