The ACV of both New Subscription Bookings and Renewal Subscription Bookings. We report these two Bookings types separately because Renewal Bookings are generally much less expensive to achieve than are New Subscription Bookings. The CAC of Renewal Bookings can be as low as one-fifth of New Bookings.
The ACV of both New Subscription Bookings and Renewal Subscription Bookings. We report these two Bookings types separately because Renewal Bookings are generally much less expensive to achieve than are New Subscription Bookings. The CAC of Renewal Bookings can be as low as one-fifth of New Bookings.