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Inside Sales Representative (ISR)

The term, Inside Sales, refers to the process of closing deals remotely without the live, face-to-face engagement of the direct sales approach. The onset of the pandemic made all selling remote, so this is no longer an accurate distinction. Today, the better definition is to describe “Inside Sales” as the use of a lower-cost sales strategy leveraging people who do not need the selling skills of Account Executives combined with a robust digital marketing lead generation program.

The term, Inside Sales, refers to the process of closing deals remotely without the live, face-to-face engagement of the direct sales approach. The onset of the pandemic made all selling remote, so this is no longer an accurate distinction. Today, the better definition is to describe “Inside Sales” as the use of a lower-cost sales strategy leveraging people who do not need the selling skills of Account Executives combined with a robust digital marketing lead generation program.