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Free-to-Paid Conversion Rate

Used in companies with a Freemium or Free Trial Go-to-Market (GTM) strategy, the Free-to-Paid Conversion Rate is measured over time as freemium users convert to paid subscriptions and at a point in time as the percentage of converted users divided by the total user population.

Used in companies with a Freemium or Free Trial Go-to-Market (GTM) strategy, the Free-to-Paid Conversion Rate is measured over time as freemium users convert to paid subscriptions and at a point in time as the percentage of converted users divided by the total user population.