The DAU/MAU ratio is a measure of customer engagement. A high DAU/MAU ratio among end-users implies that customers use your app frequently. The inverse is valid for a low ratio. Enterprise and Small/Mid-Market companies use DAU/MAU in a different context for Business-to-Consumer companies. Enterprise and SMM customers track the end-users, i.e., the customers’ employees. B2C companies track the activities of their direct customers. It is essential to understand the context when employing DAU/MAU.
The DAU/MAU ratio is a measure of customer engagement. A high DAU/MAU ratio among end-users implies that customers use your app frequently. The inverse is valid for a low ratio. Enterprise and Small/Mid-Market companies use DAU/MAU in a different context for Business-to-Consumer companies. Enterprise and SMM customers track the end-users, i.e., the customers’ employees. B2C companies track the activities of their direct customers. It is essential to understand the context when employing DAU/MAU.
