Gross Merchandise Volume (GMV) means the total sales value of the products or services sold through a marketplace during a specific time period. If you want to use only one figure to measure the total growth of your marketplace, use this one instead of the number of users or products. However, while GMV is a good way to estimate the size of a marketplace business, it is not sufficient to understand the marketplace's health. To calculate your total revenue, you need to multiply the GMV by your take rate (your commission from each transaction).
Gross Merchandise Volume (GMV) means the total sales value of the products or services sold through a marketplace during a specific time period.
